In a world where your target audience is influenced majorly by the young action heroes of the TV series that capture their attention, being the MacGayver of employee advocacy becomes of a paramount importance. At the same time, the number of communication channels has skyrocketed in recent years, creating an environment where the traditional ways of reaching audience have shifted to those led by the internet.
Leading brands across the globe are reinventing their internal communications strategies to include employee advocacy programs that unleash their influencer voices (Read- Employees) while reaching the customers where they are. Whether your company has an existing employee advocacy program or you’re just starting one, the Guiding Principles and Best Practices outlined below will help you take your employee advocacy to the next level.
- Make the Program Convenient
Make it easy for employees to join the program, get involved, and be active. Mobile
is essential because it enables your employees to advocate on your behalf wherever and whenever they want.
2. Encourage Employee Content
Encourage employees to create and share brand content that highlights their professional and personal company success stories.
3. Keep it Brand Safe and Compliant
Establish review and approval workflows to ensure that all content shared by employees is 100% brand safe.
4. Incentivize with an Employee Reward Program
It can be tricky getting employees excited about sharing content from their place of work. It doesn’t hurt to incentivize the process for them. A little recognition can go a long way in gaining their support on their networks.
5. Align with Corporate Social Media Policy
If you don’t have an existing social media policy, create one! A good advocacy platform makes it easier for your employees to adhere to your social media policy.
6. Do not make it Mandatory
Don’t force participation in an advocacy program – make sure that employees know it’s optional. That said, making the program convenient will secure the highest possible levels of participation.
7. Set the process for them to succeed
True to human nature, employees love to share what makes them proud and what they’re passionate about. It’s smart to provide some basic, non-prescriptive guidelines and training so they feel confident about their role in advocacy and can channel their passion in a productive way.
8. Track and measure it
Tracking and measuring engagement enables you to understand what content matters most to employees and identify your most influential and engaged employees. Program administrators should have access to data and analytics that look at delivery, adoption, reach, sharing and engagement.
To enroll into a program today or to know about some more best practices, visit www.socioadvocacy.com